Design your PowerPoint for faster message processing
and longer retention
In order to persuade your audience, they first have to understand your message quickly and completely. Then they have to remember and retain that information. Longer message retention is essential when audience members must discuss and make decisions about a presentation hours or days after a meeting.
· Our brains process images more quickly than text.
· Less effort is required of an audience when pictures support a message
· Good graphics are attention-grabbers - they keep the audience awake, listening, and engaged
· Memories created by images are retained longer and remembered in greater detail |
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Avoid text overload in your presentations
 PowerPoint slides should augment the speaker's message, not reiterate it. A common mistake seen in business presentations is a series of text-heavy, repetitive slides. Although not every point or concept can be presented as an image, the goal is to strike a balance between the use of meaningful graphics and descriptive text.
Using screen after screen of text is not only a bore to your audience -- it is also an obstacle to successful persuasion or instruction. |
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Make your point with images
 Engage your audience and use your valuable presentation time most efficiently by incorporating an array of relevant, business-appropriate visual elements into your sales presentation or trade show presentation. In addition, images can serve as recognizable cues on a slide, reminding the presenter of a point to elaborate on or perhaps a hot button issue for the prospect. |
